The BIA is led and represented by a dedicated board of industry leaders, providing expert direction and direction to the organsiation.

Rian Bell

Rian is the Chief Development Officer for Dominoes and Director of Ride Sports ANZ

Tim Dawson

Tim is the the Manager of Sales at Shimano Bicycles Australia 

Martin Clucas

Martin is the Sales and Marketing Manager (Australia) at Giant Bicycles. Martin has been with Giant for over 15 years in a variety of roles moving through to leadership.

Dave Evans

Dave is the manager of OEM products for SRAM Australia.

Dave has a long history within the industry, joining SRAM to be a  leading part of the Australian management team.

Leonard Greis

Leonard is the Chief Executive Officer of Apres Velo, Advisory Board Member with Skimax Holidays and qualified Lawyer with over thirty years of board level experience across the commercial sector with particular experience in the fashion and online retail industry.

Graeme Moffett

Graeme is the Managing Director of Derby Australia.

Graeme has many years within the industry, as part of the Trek importer Clarence St Cyclery, before becoming the importer of Focus bicycles, and then the range of bicycles in the Derby catalogue.

Dave Mohr

Dave currently fills advisory positions with FE Sports and Echelon Sports.

Sam Salter

Sam is the Managing director of Bike Exchange.

As a founding partner of Bike Exchange, Sam become a key member of the bicycle industry in 2009 and has continued to lead the key sales industry platform.

Jamie Walsh

Jamie is the owner and director of Adventure Brands. Jamie has previously worked in leadership positions including Pacific Brands before purchasing Adventure Brands.


Peter Bourke
General Manager

Peter Bourke is the General Manager of the BIA.

Joinging the organisation in 2010, Peter has held this role since this time.

© 2016 by Bicycle Industries Australia