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APAC Digital marketing specialist

TREK BICYCLE


Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!

What’s in it for you?

  • Work flexibly from home with ease or work from our head office in either Canberra ACT, Hyogo Japan, or Seoul South Korea!

  • Do you want to work for a company whose values you can feel good about?

  • Trek aims to change the world by getting more people on bikes

  • Our mission is to build only products we love and provide incredible hospitality to our customers

  • Come and join us to Ride Bikes, Have Fun, Feel good!

Who we are

Trek Bicycle is a global leader in the design and manufacture of bicycles and bicycle related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems and is committed to breaking down the barriers that prevent people from using bicycles for transportation, recreation, and inspiration.

Our mission is to create products we love and take care of our customers. We value our team, making sure the best is on the field. We also appreciate new ideas from anywhere, inspiring others with our positive energy, dealing with reality to make the tough calls, and getting things done quickly, turning ideas into reality.

Come, join us, and help us transform the world, the bicycle, and ride bikes, have fun and feel good while doing it.

What you’ll be doing

As a member of a 6-person APAC marketing team and reporting to the Digital Manager, you will be responsible for driving our digital and performance marketing across the region: Japan, China, South Korea, Australia and New Zealand.

Your key responsibilities will include:

  • Develop and drive our digital and performance marketing initiatives across the region with an aim of acquiring and retaining customers across both ecommerce and retail sales channels

  • Take ownership of the digital marketing roadmap and work with in-country digital marketers across the region to support their execution

  • Be the key point of contact for all digital marketing platforms at Trek APAC, willing to assist with execution and training – social media, Facebook ads, Google Ads, Google Analytics, Iterable, JustUno, and country-specific channels like Naver, Yahoo, Line, and WeChat

  • Build a sense of community among our regional digital marketing team, set up learning-sharing sessions and help develop a performance-driven culture

  • Analyse in-country digital marketing initiatives, work with our analyst to build reports, and provide recommendations base on the data you see

  • Establish goals and KPIs, and break down contributions by channel and country

  • Lead the APAC rollout of digital web projects - e.g. communicating and coordinating testing of new website features

  • Lead the APAC rollout of our new email service provider, Iterable; learn the platform yourself, coordinate and provide training to our teams in region

  • Oversee the trekbikes.com and blog.trekbikes.com content strategy, providing review and coordination support to the region

  • Collaborate with the retail, product, and brand marketers to bring strong digital planning to support their campaigns

Who you are

  • 5+ years of proven performance marketing experience and are ready to step into a role where you will lead more than execute

  • Good energy; you like to get stuff done fast and you can collaborate with anyone across different cultures and from diverse backgrounds

  • Passion for health, sport and/or fitness

  • Experience using digital channels to influence key steps in the customer journey from brand awareness through to conversion and retention

  • Analytical, data-driven approach

  • Solid knowledge of Google Analytics, Google Ads, Facebook Ads

  • Comfort with self-learning new digital channels

  • Experience with training others

  • Excellent project management skills

  • Ability to work with people across different cultures and from diverse backgrounds

  • Experience across both retail and ecommerce industries preferred

  • Knowledge of HTML and Handlebars is preferred

  • Fluent in English, bonus if you speak any Asian languages!

If this sounds like you APPLY TODAY to join the Trek Bicycle Family.

If you are interested in working for a global company, in a great industry, with a great team, we want you. Please include a cover letter outlining your interest in Trek and a CV with your application. Confidential enquiries can be emailed to Beth Nelan, via email at beth_nelan@trekbikes.com

In response to the evolving COVID-19 situation, we continue to take extra steps and precautions to keep our employees and customers safe. We are now requiring that all employees show proof that they are fully vaccinated with the exception of a medical or religious exemption.

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