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BMC Bicycles Brand Manager - Brisbane


We have a rare and exciting position available for a driven individual to help shape the direction of one of the world’s leading Bicycle Brands within the Australian market. As Brand Manager for BMC Bicycles you will be a key decision maker and influencer of the brand's direction, strategy and end to end plan. You will use your product knowledge combined with strong communication and relationship building skills to facilitate information flow between the global BMC office, our internal wholesale team and our dealer network of over 200 specialist bicycle stores. Some of your time will also be spent developing and improving the entry level range of product offered under the Merida brand. Please note this same role is listed under Sales also, you need only apply to one of the ads.

About Advance Traders

Advance Traders is one of the most dynamic and fastest growing bicycle wholesalers in the Australian market. Advance Traders is a multi-brand bicycle & accessory distributor representing globally recognized brands. Our goal is to be the number one distributor of bikes & accessories in Australia. We are based in Bowen Hills, Brisbane, close to public transport, bike paths with end of trip facilities. For more details, please refer our website

Your primary responsibilities:

  • Driving the Brand's performance in every way

  • Making ranging, ordering, pricing and promotional decisions plus implementing them

  • Maintaining close relationships with BMC's Swiss office, plus our national sales team and their key customers

  • Delivering product training and maintaining an event plan to increase experience based opportunities

  • Developing the Merida product offered at entry level pricepoints across kids, hardtail and hybrid categories

  • Working closely with disciplines across the business including Sales, Marketing, Finance, Demand Planning & Operations to optimise results

To succeed you will be able to demonstrate:

  • Determination to succeed

  • Excellent communication skills, both one on one and ability to present to a group

  • Great knowledge of bicycles and an enthusiasm for road bikes

  • Competence with Microsoft and Google Suite plus ability to interpret data to understand trends and opportunities

  • Prior Brand Management or Wholesale experience seen favorably

  • Interstate and International travel required

Apply Below - Only Applications with the above experience, and the right to work in Australia, will be considered. Applications via resume with cover letter please. Closes May 31

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