• pbourke2

Digital Content Coordinator - Melbourne


Specialized was founded on performance and is fuelled by innovation. Our focus on the rider and their needs is our driving force. From seasoned pros to weekend warriors, to kids and commuters—if you ride, we’re for you. We believe cycling has the power to change lives. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here, and the people and organisations we partner with. We have an opening for a Digital Content Coordinator to join our team in Melbourne. ESSENTIAL ROLE FUNCTIONS: Retail Content Management

  • Be the owner and driver of implementing all key retailer-facing content platforms and systems

  • Be our main global contact for updates/upgrades or changes and communicate these to key stakeholders in the Australian market including retailers and our sales team

  • Be able to extract analysis and trends from content management systems to inform decisions for the Australian team

  • Work closely with our Retail team to identify new systems for implementation and assist with driving adoption, providing technical support and analyse the use of Specialized Apps

  • Work closely with out Digital team to ensure relevant content being up to date simultaneously across rider ( and retailer facing platforms (B2B)

  • Work closely with our Sales team on the development and execution of key sales promotions, programs, and offerings where B2B provides the mechanics for execution

  • Develop education material for both retailers and our team for use of our new systems/platforms


  • Maintain & manage daily content needs for our B2B system in conjunction with our sales and operations team

  • Maintain S-connect 1.0 system and support S-connect 2.0 onboarding as well as growth plans

  • Manage the integrated Third party systems, i.e., Lightspeed, Hubtiger, others

  • Audit our retailer websites for compliance with Specialized standards

  • Promote all Specialized Apps and be responsible for day-to-day troubleshooting – this includes apps such as Ride, Mission Control, Retul passport, Retul at home and Lead Out

  • Lead growth and maintenance of Specialized University website, including uploads of new courses, incentives (Lead Out integration), troubleshooting and communication to our team and retailers


  • Bachelor’s degree in marketing, Social Media or Communications

  • 2+ years of web content management systems and tools experience is essential

  • Basic knowledge of web techniques such as HTML and web publishing

  • Excellent communication skills and stakeholder engagement

  • Strong and proven problem-solving skills

  • Acute attention to detail in all aspects of responsibilities.

  • Being able to work with MS Office (MS Excel, MS PowerPoint)

  • Experience in working with Oracle CX Commerce and/or Oracle EBS would be an advantage


  • A chance to be on the inside of one of the world's most iconic, exciting and innovative bicycle brands

  • Be part of a large and supportive team environment that encourages growth and team culture

  • Your day will have a lot of variety and will always be interesting and challenging!

HOW TO APPLY Please include a cover letter as part of your application. A six (6) month probationary period applies to this position. Please note only applicants who have the right to work in Australia should apply for this role.

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