• pbourke2

Marketing manager - Bright


Tourism North East (TNE) is the Regional Tourism Board for Victoria’s High Country, which encompasses the Shires of Alpine, Murrindindi, Benalla, Indigo, Mansfield, Towong and Wangaratta, and the three major alpine resorts of Falls Creek, Mt Buller and Mt Hotham.

TNE is charged with:

  • Developing the strategic tourism direction for the High Country,

  • Communicating the Victoria’s High Country (VHC) and Ride High Country (RHC) brand propositions to our target markets,

  • Uniting our diverse stakeholder base on a common path to drive visitation and economic outcomes, and

  • Delivering a broad range of strategic supply and demand tourism initiatives, including regional marketing, product development, strategic planning, industry development, investment prioritisation, research and advocacy.

These efforts are focused on the five recognised tourism product strengths of Victoria’s High Country: cycle, snow, nature-based activity, food & drink and arts & cultural heritage.

The Role

Due to staff movement we are hunting for a dynamic and passionate Marketing Manager to join the TNE Marketing team. The Marketing team is responsible for positioning Victoria’s High Country as an attractive and appealing tourism destination amongst its target markets, driving visitation and creating positive economic outcomes.

Reporting to the Head of Marketing, the Marketing Manager will play a key role in the realisation of Tourism North East’s VHC and RHC marketing strategies, working closely with TNE’s Industry Development, Communications and Digital teams and the region’s stakeholders.

Key responsibilities will include campaign development and delivery, brand management, asset production and sharing, content production, conversion, stakeholder management and collaboration. Travel within Victoria’s High Country to understand the region’s tourism experiences is expected and encouraged. More information about the key responsibilities is included in the Position Description.

It is a broad role based in an incredible part of Australia, where locals enjoy an excellent quality of life. The role offers variety, challenges and responsibility alongside the opportunities to extend your experience, knowledge and achievements in the tourism and marketing industry.

Key Selection Criteria

The key selection criteria for this role is focussed on product knowledge and marketing experience, business and management skills, judgement and decision making, interpersonal skills and cultural fit. The full set of key selection criteria is included in the Position Description.

Working at TNE

Tourism North East is an independent, not-for-profit organisation that represents a partnership between Local Government, the Victorian Alpine Resorts, Visit Victoria and industry. It is considered the lead regional tourism board in the State and is a respected and strategic voice on all matters relating to the regional tourism agenda. As an organisation, we strive to go above and beyond every day and we do this by being passionate, curious and bold in everything we do.

The TNE team is an energetic and supportive group of tourism professionals, well skilled in our fields of expertise, and we pride ourselves on our high performance, high integrity culture. The workplace is flexible and you will be equipped with appropriate tools to perform your role.

If this position and our working environment sounds like the right fit for you, please apply today by providing your resume along with a cover letter that addresses the key selection criteria and gives us insight into who you are.

For further information and to obtain a copy of the full position description, please contact

Position Term

This position is a fixed-term contract until June 2024.

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