Marketing manager - Perth
Boutique Fitness Studios Boutique Fitness Studios is the parent company of the Master Franchise which operates CycleBar & StretchLAB, two of USA’s fastest growing boutique fitness brands and ready to take Australia by storm. About CycleBar: Founded in 2004 in the United States, CycleBar is the largest indoor cycling brand worldwide and offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels. CycleBar offers an immersive, multi-sensory experience in state-of-the-art “CycleTheaters,” led by specially trained instructors, enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics. About StretchLAB: StretchLAB is a unique wellness concept, offering customized assisted-stretch sessions. No two bodies are the same and no two stretches at StretchLab are the same. One-on-one stretching is about identifying tightness and imbalances in your body and customizing a stretch routine that is just for you. About the Role An exciting opportunity to join these fitness brands as our Digital Marketing Manager has become available, looking for a quick start! If you live and breathe digital marketing & LOVE Fitness this is the role for you. We are looking for a Digital Marketing Manager to develop, implement, track and optimise our digital marketing campaign across all digital channels. Assemble & maintain a digital training platform for franchisees, create a digital asset hub & manage the national marketing fund for each brand. We are looking for someone to start as soon as possible Key Responsibilities for this Role: · Maintain and enhance CycleBar & StretchLAB social media presence and branding · Identify and maintain multi-channel digital marketing platforms (Such as Facebook, Instagram, EDMs, and third-party aggregators) · Coordinate and maintain build out of Franchisee Digital Training platform · Reach monthly lead generation KPI’s · Analyse lead performance and liaise with all third-party aggregators to ensure all marketing efforts are efficient and effective · Maintain and improve the CycleBar & StretchLAB website, including SEO and landing pages. · In conjunction with our team & US collate branded clothing range, make available online (Shopify) & market to the franchisees. · Measure and report the performance of all marketing campaigns · Create, plan & implement social calendar & content for Franchisee network. · Creating digital and traditional marketing material using graphic design software (Adobe Illustrator) and existing copywriting skills Must Have’s To be a successful candidate, you must have an exceptional track record in marketing and digital content creation. You also must have experience in basic web design and maintenance. You must also have; · 3 years’ experience in a relevant related role · Excellent written and verbal communication skills · Up to date with the latest trends and best practices in digital marketing · SEO/SEM experience · Exceptional copywriting skills and customer service for online engagement . Graphic design (Adobe Illustrator / InDesign)
The application form will include these questions:
Have you worked in a role where you were responsible for brand planning?
How many years' experience do you have in digital marketing?
How many years of graphic design experience do you have?
Are you experienced with copy writing and content creation?
How many years' experience do you have in a marketing role?