• pbourke2

Marketing manager - Perth


Boutique Fitness Studios Boutique Fitness Studios is the parent company of the Master Franchise which operates CycleBar & StretchLAB, two of USA’s fastest growing boutique fitness brands and ready to take Australia by storm. About CycleBar: Founded in 2004 in the United States, CycleBar is the largest indoor cycling brand worldwide and offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels. CycleBar offers an immersive, multi-sensory experience in state-of-the-art “CycleTheaters,” led by specially trained instructors, enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics. About StretchLAB: StretchLAB is a unique wellness concept, offering customized assisted-stretch sessions. No two bodies are the same and no two stretches at StretchLab are the same. One-on-one stretching is about identifying tightness and imbalances in your body and customizing a stretch routine that is just for you. About the Role An exciting opportunity to join these fitness brands as our Digital Marketing Manager has become available, looking for a quick start! If you live and breathe digital marketing & LOVE Fitness this is the role for you. We are looking for a Digital Marketing Manager to develop, implement, track and optimise our digital marketing campaign across all digital channels. Assemble & maintain a digital training platform for franchisees, create a digital asset hub & manage the national marketing fund for each brand. We are looking for someone to start as soon as possible Key Responsibilities for this Role: · Maintain and enhance CycleBar & StretchLAB social media presence and branding · Identify and maintain multi-channel digital marketing platforms (Such as Facebook, Instagram, EDMs, and third-party aggregators) · Coordinate and maintain build out of Franchisee Digital Training platform · Reach monthly lead generation KPI’s · Analyse lead performance and liaise with all third-party aggregators to ensure all marketing efforts are efficient and effective · Maintain and improve the CycleBar & StretchLAB website, including SEO and landing pages. · In conjunction with our team & US collate branded clothing range, make available online (Shopify) & market to the franchisees. · Measure and report the performance of all marketing campaigns · Create, plan & implement social calendar & content for Franchisee network. · Creating digital and traditional marketing material using graphic design software (Adobe Illustrator) and existing copywriting skills Must Have’s To be a successful candidate, you must have an exceptional track record in marketing and digital content creation. You also must have experience in basic web design and maintenance. You must also have; · 3 years’ experience in a relevant related role · Excellent written and verbal communication skills · Up to date with the latest trends and best practices in digital marketing · SEO/SEM experience · Exceptional copywriting skills and customer service for online engagement . Graphic design (Adobe Illustrator / InDesign)

The application form will include these questions:

  • Have you worked in a role where you were responsible for brand planning?

  • How many years' experience do you have in digital marketing?

  • How many years of graphic design experience do you have?

  • Are you experienced with copy writing and content creation?

  • How many years' experience do you have in a marketing role?

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