- pbourke2
Marketing manager - Sydney
The Classics, created in 2016 by Yaffa Media and Bicycling Australia, is on the hunt for a dynamic Marketing Manager to join the team on a 12-month maternity leave contract. The Classics are a collection of Cycling Events, held in stunning locations around Australia. For further information please go to www.cyclingclassics.com.au.
The Marketing Manager will be responsible for the planning and execution of the marketing plan for Bicycling Australia and its 5 Gran Fondo Cycling Events that take place around Australia each year. This role will involve liaising with external stakeholders including sponsors, government, and suppliers as well as the internal team of Event and Ride Directors, Event Manager, Sponsorship Manager and other departments including design and accounts.
Key responsibilities:
Develop and execute the marketing and communications plan for Bicycling Australia and its 5 Gran Fondo Cycling Events
Oversee branding of The Classics and Bicycling Australia
Plan, create and deliver the marketing eDM calendar via Marketo
Manage paid advertising campaigns on Facebook, Instagram and via Google Ads
Oversee the Communications Assistant on social media and communications strategy implementation
Manage the event registration platform
Keep all event websites updated
Brief in design requests to internal Studio department
Manage rider registration and merchandise at events
Oversee and drive subscriptions to Bicycling Australia magazine
To be successful in this role:
Have 3 years’ marketing experience within a fast paced, creative environment
Experience managing a direct report
Experience working across sporting style events would be an advantage
Be highly motivated, energetic and results driven with exceptional organisational skills.
Able to work autonomously but also collaborate with a team when required
Excellent communication and time management skills
Be proactive and able to make sound judgements
Have experience with Wordpress, Facebook Ads Manager, and Marketo or a similar marketing automation software
Be fully vaccinated against COVID-19
The Yaffa Media office is located in Surry Hills. This is a flexible role, with opportunity to partially work from home.
Email applications to JasmineSutherland@yaffa.com.au. Applications should include a cover letter and current CV.
Interviews will be conducted as applications come in.