• pbourke2

Marketing manager - Sydney


The Classics, created in 2016 by Yaffa Media and Bicycling Australia, is on the hunt for a dynamic Marketing Manager to join the team on a 12-month maternity leave contract. The Classics are a collection of Cycling Events, held in stunning locations around Australia. For further information please go to

The Marketing Manager will be responsible for the planning and execution of the marketing plan for Bicycling Australia and its 5 Gran Fondo Cycling Events that take place around Australia each year. This role will involve liaising with external stakeholders including sponsors, government, and suppliers as well as the internal team of Event and Ride Directors, Event Manager, Sponsorship Manager and other departments including design and accounts.

Key responsibilities:

  • Develop and execute the marketing and communications plan for Bicycling Australia and its 5 Gran Fondo Cycling Events

  • Oversee branding of The Classics and Bicycling Australia

  • Plan, create and deliver the marketing eDM calendar via Marketo

  • Manage paid advertising campaigns on Facebook, Instagram and via Google Ads

  • Oversee the Communications Assistant on social media and communications strategy implementation

  • Manage the event registration platform

  • Keep all event websites updated

  • Brief in design requests to internal Studio department

  • Manage rider registration and merchandise at events

  • Oversee and drive subscriptions to Bicycling Australia magazine

To be successful in this role:

  • Have 3 years’ marketing experience within a fast paced, creative environment

  • Experience managing a direct report

  • Experience working across sporting style events would be an advantage

  • Be highly motivated, energetic and results driven with exceptional organisational skills.

  • Able to work autonomously but also collaborate with a team when required

  • Excellent communication and time management skills

  • Be proactive and able to make sound judgements

  • Have experience with Wordpress, Facebook Ads Manager, and Marketo or a similar marketing automation software

  • Be fully vaccinated against COVID-19

The Yaffa Media office is located in Surry Hills. This is a flexible role, with opportunity to partially work from home.

Email applications to Applications should include a cover letter and current CV.

Interviews will be conducted as applications come in.

11 views0 comments

Recent Posts

See All