• pbourke2

Retail store design and merchandising specialist - Melbourne


Specialized was founded on performance and is fuelled by innovation. Our focus on the rider and their needs is our driving force. From seasoned pros to weekend warriors, to kids and commuters—if you ride, we’re for you.

We believe cycling has the power to change lives. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here, and the people and organisations we partner with.

We are seeking a creative, professional, and engaging Retail Store Design & Merchandising Specialist to join our team in Melbourne.

The Retail Design & Merchandising Specialist is responsible for providing layout, design, and visual merchandising support for the implementation of projects that enhance the Specialized brand in our retail stores and maximize our presence in the market across Australia.

The role is focused on optimising the rider journey experience within our retail partner stores.


Responsible for implementation of the Specialized Australia Retail Services plan including:

  • Store design and layout.

  • Specific rider experience product areas that support our brand stories.

  • Merchandising of product to create interactive rider experiences in-store.

  • Utilise and leverage internal libraries and resources in the planning and design of store builds for relocating or new retailers - provide design package (including floorplans, furniture layout plan), merchandising layouts, fixture orders & assembly guides, internal graphics package and external signage.

  • Lead the design and implementation of dedicated Turbo (e-bike) areas within new and existing stores. Drive visual representation of this category.

  • Oversee and implement store refreshes including updated store layouts, graphic refresh and updates to the look and feel of a store in line with our brand and retail direction.

  • Oversee in store visual merchandising including development and execution of merchandising plans and planograms. Occasionally providing in store merchandising assistance.

  • Work with Marketing and Sales team to develop and produce the retail instore components to support promotions and new product releases.

  • Work with the Retail Excellence Manager in overseeing the budgets for each retail project, including invoicing and retailer communications.

  • Plan the annual use of Specialized fixtures including forecasting of requirements with the support of the Retail Excellence Manager.

  • Responsible for maintaining a communication line to Global Retail Services team and adjust global projects and strategies to suit local requirements.

  • Support Retail Excellence and Marketing Manager in planning, design and implementation of product displays and retail elements for Specialized Retailer Event.

  • Provide support to marketing in planning, design and implementation of our expo sites and product displays at trade shows, events, and expo’s.


  • 2-3 years’ experience in retail design and merchandising

  • Experienced in creating interior design packages and managing a retail fit out.

  • A demonstrated ability to work well in a team environment, to take initiative and to work independently of day-to-day supervision.

  • Strong communication skills with the ability to influence and negotiate with key internal and external stakeholders.

  • Excellent organisation and time management skills with the ability to juggle multiple deadlines, responsibilities, and projects.

  • Exposure to store design & fit out, as well as retail visual merchandising.

  • Proficient in Microsoft Office applications.

  • Proficient in Adobe Design Suite applications – Illustrator and Photoshop.

  • Experience with using 3D software e.g.: CAD, Sketchup, IWD or equivalent is beneficial.

  • Understanding of the construction process.

  • Have an interest in the Cycling industry or passionate about a healthy and active lifestyle.

  • Tertiary qualification in Marketing, Visual Merchandising, Design or similar beneficial


A chance to be on the inside of one of the world's most iconic, exciting, and innovative bicycle brands.


Please include a cover letter as part of your application.

A six (6) month probationary period applies to this position.

Please note only applicants who have the right to work in Australia should apply for this role.

16 views0 comments

Recent Posts

See All