• pbourke2

SEM Specialist - Brisbane


Reasons to work with 99 Bikes

  • Join a thriving industry and get more people riding bikes.

  • Work with smart, capable people who are motivated by results. We take our business seriously, but not ourselves.

  • Fun culture. A social and fun working environment with regular events where you can let your hair down.

  • Generous staff purchasing policy on products we sell.

  • Bowen Hills office with end-of-trip facilities, located 100m from the train station.

About 99 Bikes

99 Bikes is the largest retailer of bikes in Australia with over 50 stores. We have doubled the number of employees over the last 2 years and continue to grow rapidly, opening 5 stores in New Zealand in 2020.

99 Bikes offers job security, operating in Australia since 2007 and with a company strategy focused on developing and engaging our people in a long-term career.

We have a popular website and large existing customer base, allowing you to work with a large audience. You’ll have a big impact on a nationally recognised brand, working with cycling products that contribute to people's health, wellbeing and happiness.

Our 'Earning To Give' program enables employees to choose where the company donates money each year, with over $900,000 donated to charities chosen by our employees.

About The Role

Our e-commerce sales channel is a rapidly growing part of 99 Bikes, with significant opportunities for future growth in the team.

As SEM Specialist, you will be responsible for increasing the reach and sales performance of our e-commerce website through our Google ads account, with search and shopping ads.

The role will suit an individual seeking high levels of responsibility, leadership ability, with a passion towards creating a world-class website for our customers.


  • Understand and improve our Google Ads strategy

  • Daily functions within our Google Ads account including search and shopping ads

  • Forecast advertising budgets & implement budget-pacing tactics

  • Research and abide by industry-best SEM practices to improve paid traffic performance

  • Measure the performance of digital campaigns against agreed targets and budgets

  • Provide insight and analysis to all web traffic sources

Skills & Experience

  • Tertiary education

  • 2+ years experience using Google Ads

  • Knowledge of budget pacing and and CPC optimisation

  • Great communication skills to support the ability to make the complex simple

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