Australian bicycle sales slump

August 28, 2017

Sales of bicycles in Australia in 2016-17 are the lowest since 2012, with a total of 1,177,784 sold for the year.


Based on ABS import data, the number of bicycles has only been lower twice in the last decade, in 2009 following the GFC with a total of 1,154,345 bikes sold and in 2012 the number was 1,166,712.


The largest concern is the fall in children’s bicycle sales concern are sales which have fallen by more than 22% in the last 10 year, dropping from 492,000 in 2007-8 to 382,000 this year.


Commenting on the continuing difficult sales situation, Bicycle Industries Australia General Manager, Peter Bourke, said retail conditions remain challenging for the bicycle industry.


It is also a reflection of the lack on investment from all levels of government in appropriate infrastructure and policies.


“With few exceptions, our industry is struggling to maintain sales and many of our retailers are choosing to leave the industry,” Mr Bourke said.


“The quality of bicycles and value-for-money has never been better and we hope more Australians choose this great way to travel locally and stay active – it’s something the whole family can do.”


Key information:


  • Bicycle Industries Australia (BIA) is the peak body for the Australian bicycle industry. BIA fosters the interests of the industry, through the promotion of sound and ethical trading and business practices, and has become the leading industry voice on issues directly affecting the industry including regulation, standards, taxation and trade. See


  • Bicycle sales statistics are published each year by BIA.













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