$260m win for the industry's investment in bicycle advocacy

April 23, 2019

Today's election announcement by federal Labor is a reflection of the work of We Ride Australia and and the importance of the industry's investment in bicycle advocacy.

The historical announcement by The Hon. Anthony Albanese, Shadow Minister for Infrastructure to invest $260million if elected is the largest ever Australian federal commitment for bikes by a long way - and would double to more than $500m due to co-investment with State and Local governments. 

It is a win for the entire industry, whether it is road, mountain, commuting, cycle tourism or children's, we all benefit if this policy is implemented.

This major announcement will mean more bikes are ridden, helping you sell more bikes, more parts, more accessories and more clothes, and the need for more bikes to be serviced and repaired.

It is a major win for the industry.

We Ride Australia (previously Cycling Promotion Fund) has undertaken a number of activities over an extended period to achieve outcomes such as today's policy announcement.

We Ride has been a member of Anthony Albanese's Urban Policy Forum (advisory panel), is a member of the current Minister for Cities advisory panel and has been providing information to all major parties on policy development for several years.

By choosing to invest strategically in activities such as Riders on the Hill, Better Cities Parliamentary Friendship Group and Transport Study Tours We Ride Australia has created the unique relationships, communication channels and ability to effectively lobby all sides of government on the benefits of investing in bicycles.

The Australian Bicycle Summit, started by us five years ago is a strategic effort to bring the sector together and also provides a unique platform for engagement with political leaders. Importantly, the 2017 Summit ask was for $10 per person investment - a figure now reflected in today's Australian Labour announcement. 

The Foundation's bicycle advocacy, is a long term investment, but this announcement clearly reflects its value. We are very proud that the industry's commitment and investment  is now reflected in the historic promise for investment made today. It strongly reflects that leadership and value of working together that has been a feature of We Ride Australia's and Cycling Promotion Fund over the past two decades. 

The shadow minister can be seen at the 2016 Australian Bicycle Summit with Stephen Hodge of We Ride Australia.

We would like to thank our members and benefactors who can be seen here, and would others to join invite others within the industry to join them - contact yes@weride.org.au 



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