BICYCLE INDUSTRIES AUSTRALIA
Market Data Service
For the first time, Australia’s bicycle industry is coming together to build a secure, national dataset of retail sales. By anonymously collating data from bike shops across the country, the initiative will provide dealers with valuable benchmarking and market insights, help brands and distributors improve forecasting, and give the industry a stronger collective voice when engaging with government and stakeholders. Participation is simple, automated through your POS system, and completely secure, delivering benefits for your business while helping to grow and strengthen the wider cycling industry.
Why It's Important
Stronger Together
With reliable sales data, we can tell the true story of the Australian cycling market.
Smarter Decisions
From stocking choices to advocacy priorities, data gives clarity and confidence.
Industry Advocacy
Allowing BIA to lobby on your behalf with accurate information and data.
Data Privacy & Security
Data is completely anonymised. No individual results are ever shared.
Reports are aggregated only, showing trends across multiple retailers.
Data is stored securely, with encryption and independent audits for peace of mind.
Industry Benefits
Benchmarking Reports
See how your performance compares to regional and national averages.
Market Insights
Spot category trends early and make better buying decisions.
Business Confidence
Reduce dead stock, improve cashflow, and plan ahead with real data.
Industry Partners
