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  • pbourke2

B-Corp Leader - Brisbane

PositionPedal Group B-Corp LeaderDepartmentPedal Group (99 Bikes, Advance Traders & Pedal Group Property)LocationBrisbane Preferred (Option non Brisbane based for the right person)EmploymentFull time or Part TimeTeamNo direct reports Key Relationships

99 Bikes Operational & Support Leaders

Finance teams 

General Managers

CFO / Company Secretary

Advance Traders Support Leaders

Role Purpose:

Pedal Group was successfully accredited as a B-Corp in December 2023.

This role will take full ownership to lead Pedal Group’s plan to be re-accredited as a B-Corp under the new standards.

A key part will be understanding in detail the B-Corp standard requirements, then translating the new standards into practical initiatives that are executed across the Pedal Group to improve our social & environmental impact. This role will also develop an end to end plan, for Pedal Group to be net zero by 2030.

B-Corp New Standards - Focus Areas:

  • Purpose & Stakeholder Governance

  • Worker Engagement

  • Fair wages

  • Justice, Equity, Diversity & Inclusion

  • Climate Action

  • Circularity & Environmental stewardship

  • Collective Action

  • Impact Management

  • Risk Standards

Role Objectives:

The objective of this role is to deploy smart initiatives that will improve Pedal Group as a “Force for Good”. While ultimate success will be in Pedal Group being re-accredited as a B-Corp in 2027, a key part of this role will be to:

  • Engage our people & embed world class best practice in across all areas of Environmental, Sustainability & Governance (ESG) impact

  • To set up and execute a plan for Pedal Group to be net zero by 2030

  • To lead our annual reporting to all stakeholders, including working with suppliers that have high ESG standards 

  • The role will take responsibility for ESG compliance obligations such as our Modern Slavery review & internal Environmental awards; and

  • Will deploy existing policies & roll-out new policies, working closely with operational leaders, to ensure world class standards, that become business as usual 

Key Performance Indicators:

  • B-Corp new standards compliance

  • B-Corp re-accreditation score annual year on year improvement from baseline 

  • B-Corp engagement across Pedal Group

  • Measurable progress towards carbon net zero 

Qualifications / Experience:

  • No specific B-Corp or ESG experience needed;

  • Passion for making a difference across all areas of ESG is required;

  • Ability to understand complicated standards & simplify outcomes needed; 

  • Engage Operational leaders to roll out initiatives across geographically dispersed teams a non negotiable & key competency

Personal Attributes:

  • Smarts - high IQ 

  • Cultural fit - alignment with Pedal Group company philosophies & purpose

  • EQ - self awareness, building relationships & overcoming challenges 

  • Ability to get into the detail, understand complicated topics & simplify for a broader audience

  • Strong interpersonal & communication skills required 


  • Based on experience & proven track record 

  • Broad target annual salary range of $70k to $130k pa

NB - flexibility for the role to be 1-2 days a week or full-time, pending the best person.

About Pedal Group:

Pedal Group is a privately owned global bicycle company that is vertically integrated, with retail, wholesale & property businesses. 

The main operational businesses are:

  • Retail (Retail - Bicycles, Parts & Accessories & Workshops)

  • 99 Bikes Australia - 63 stores and the largest speciality bicycle retailer in Australia

  • 99 Bikes New Zealand - 7 stores, with coverage across the North & South Island

  • 99 Bikes UK - 2 stores in the South West of England

  • Advance Traders (Wholesale - Bicycles, Parts & Accessories)

  • Australia / Zealand - Multi-brand wholesaler 

  • Pedal Group Property (Property - Stores & Warehousing)

  • Arm that owns retail stores leased by 99 Bikes in Australia and New Zealand

Our company was founded in 2008, as a joint venture with Flight Center Travel Group Limited, and the Turner Family. We have adopted some of the Flight Centre philosophies as “core values”, also creating our own culture. Our major shareholders are Flight Centre Travel Group, Gainsdale Pty Limited (Turner family company), Matt Turner, as well as being 16% owned by employees.

We have an annual Employee Share Scheme that is focused on growing employee ownership. Our Pedal Group  company purpose is to “enrich mind, body, earth or soul, with the freedom of riding”. 

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