Brand and Community Manager

PUSHYS

About Adventure Online 

Adventure Online, home to Pushys and Bikebug, is one of Australia’s leading cycling eCommerce groups. Alongside our retail businesses, we work with a growing portfolio of premium global cycling brands across the Australian market. 

Our distribution portfolio includes brands such as Colnago, CeramicSpeed, QUOC, Wolf Tooth Components, Selle Italia, Dynamic Bike Care, STYRKR, Spatzwear, Teewing and more. 

We’re looking for a Brand & Community Manager to help bring these brands to life in Australia through events, activations, campaigns and community engagement. 

This is not a traditional desk marketing role. We’re looking for someone who genuinely enjoys being part of the cycling community, understands what makes great brands resonate with riders, and wants to help build premium cycling brands within the Australian market. 

The Role 

Reporting to the Head of Marketing & eCommerce, you’ll help drive the visibility and presence of our distribution brands across Australia. 

The role combines brand coordination, events, activations, community engagement and relationship management. One week you might help coordinate a campaign launch for a premium brand, the next you could be organising an expo setup, working with ambassadors, or helping execute a major activation around the Tour Down Under. 

You’ll work closely with internal teams, external brand partners, athletes, ambassadors, media and event organisers to ensure our brands are represented professionally and consistently within the Australian cycling scene. 

Key Responsibilities 

● Coordinate marketing campaigns and activations for distribution brands across Australia

● Help execute brand strategy alongside the wider marketing team 

● Organise and attend cycling events, expos and community activations

● Assist in planning and delivering Tour Down Under brand activations

● Coordinate athlete, ambassador and influencer relationships 

● Work with internal creative and marketing teams to brief campaigns and brand activity

● Support dealer and trade marketing initiatives where required 

● Coordinate PR opportunities, launches and community engagement 

● Ensure brands maintain strong visibility and representation within the cycling community

● Help manage relationships with international brand partners and local stakeholders

● Capture casual social/content moments during events, activations and launches where appropriate 

What We’re Looking For 

● Strong organisational skills and ability to manage multiple moving parts

● Experience coordinating events, activations or community initiatives 

● Confident communicator who is comfortable representing brands professionally

● Passion for cycling, endurance sports, fitness culture or premium sporting brands

● Understanding of social media, community engagement and brand marketing

● Someone proactive who enjoys being involved in the industry and community

● Ability to travel interstate occasionally for events and activations 

● Current driver’s licence 

Nice to Have 

● Experience within the cycling industry or adjacent endurance/sporting industries

● Existing industry or community relationships 

● Experience coordinating expos or large-scale event logistics 

● Basic photography or content capture skills 

● Experience working with ambassadors, athletes or influencers 

Why Join Us? 

● Work with some of the most respected cycling brands in the world 

● Help shape how premium cycling brands are represented in Australia

● Be involved in major cycling events and activations 

● Flexible working arrangements available for the right candidate 

● Staff discounts across Pushys and Bikebug 

● Opportunity to grow within one of Australia’s leading cycling eCommerce groups

● Be part of the Australian cycling community, not just market to it

What Success Looks Like 

After 12 months in the role, success would look like: 

● Stronger visibility and recognition for our distribution brands across Australia

● Well-executed events and activations that grow community engagement

● Successful brand presence at key industry events including the Tour Down Under

● Consistent and professional campaign execution across brands 

● Increased community and industry conversation around our brand portfolio 

How to Apply 

Along with your application, we’d love to hear: 

● The cycling or fitness brand you admire most and why 

● A campaign, event or activation you’ve worked on 

● What excites you about this role 

If you’re someone who enjoys being part of the cycling community, thrives in a hands-on role, and wants to help build premium brands in Australia, we’d love to hear from you.