Brand manager - Melbourne

BIKESPORTZ

For over 35 years, BikeSportz has been one of Australia’s leading distributors of premium cycling, endurance, and performance brands. Independently Australian-owned, we partner with world-class global brands and support more than 2,000 retailers nationwide through an integrated model spanning importing, warehousing, distribution, marketing, digital platforms, and technical support.

With 30,000+ active SKUs, omnichannel distribution (B2B, D2C, brand websites and marketplaces), advanced product data systems, and a national sales and logistics network, BikeSportz offers Product Managers a rare opportunity: real commercial ownership, backed by serious infrastructure and capability.

The role

This is a hands-on, commercially accountable role sitting at the centre of the business. You’ll define product ranges, manage pricing and stock, drive brand performance, and work closely with suppliers, sales, warehouse, marketing, and leadership to ensure each brand achieves sustainable growth.

Reporting directly to the General Manager, this role has visibility, influence, and clear performance accountability.

What you’ll be responsible for

Brand & Range Ownership

• Define and manage product ranges across seasonal and annual cycles

• Lead range selection in collaboration with suppliers, Sales, and leadership

• Own the full product lifecycle from onboarding through to rationalisation

Commercial & Pricing Management

• Set wholesale and recommended retail pricing with disciplined margin control

• Develop dealer programs, loyalty initiatives, and discount structures

• Monitor competitor activity and market positioning

Stock, Forecasting & Supply

• Determine stock order quantities using sales data, forecasts, and market insight

• Prepare supplier orders for approval and execution

• Actively manage stock on hand, fast movers, backorders, and slow-moving or problem stock

• Provide regular stock and performance reporting

Product Data & Systems

• Maintain accurate, high-quality product data in our ERP

• Ensure pricing, part numbers, barcodes, attributes, imagery, and technical data are complete and current

• Work closely with Product Data, Marketing, and eCommerce teams to support BikeSportz’s PIM-driven digital ecosystem

Sales Enablement & Training

• Define product purpose, application, and positioning for Sales Consultants and Sales Representatives

• Deliver regular product and brand training as part of weekly sales meetings

• Equip Sales teams with the knowledge and tools needed to sell confidently

Marketing & Brand Activation

• Partner with Marketing and Graphics teams to deliver brand-specific strategies

• Support product launches, POS, campaigns, digital content, and dealer communications

• Provide weekly product and marketing updates for internal sales bulletins

Warehouse & Operations Collaboration

• Work with the Warehouse Team to ensure appropriate storage, flow, and availability

• Align product decisions with BikeSportz’s high-velocity, digitalised warehouse operation

About you

You’re a commercially minded Product Manager, Brand Manager, or Category Manager who enjoys ownership and accountability.

You’ll likely bring:

• Experience in product or brand management within distribution, retail, or eCommerce

• Strong commercial judgement around pricing, margins, and stock decisions

• Advanced computer skills, particularly in Microsoft Excel (forecasting, analysis, reporting)

• High attention to detail and confidence managing complex product data

• The ability to communicate clearly and train others

• Experience in cycling, sporting, outdoor, or performance products (highly regarded)

You’ll also be:

• Open to interstate and occasional international travel to support suppliers, brands, and industry opportunities

• Flexible with working hours when required (e.g. global supplier meetings across time zones)

• Willing to attend industry events, activations, and occasional weekend commitments

Most importantly, you care about building brands properly — not just managing SKUs.

Life at BikeSportz

We believe high performance and a great culture go hand in hand.

At BikeSportz, you’ll enjoy:

• Flexible work arrangements

• A supportive, collaborative team environment

• Free coffee, fresh fruit, and regular team lunches

• Exposure to world-class brands, major events, and the broader cycling and performance industry

We’re proud to be Great Place to Work® Certified, and we back that up in how we operate day-to-day.

Ready to apply?

If you’re looking for a Product / Brand role where you can own results, influence strategy, and be supported by a best-in-class distribution business, we’d love to hear from you.

Apply now with your resume and a brief cover letter outlining your relevant experience.