Pedal Group is seeking a Brand Marketing Manager to champion our portfolio of exclusively distributed bicycle & accessory brands. Reporting directly to the Product GM, this role offers a high level of empowerment and autonomy to create impactful strategies and campaigns to drive growth and awareness.
Why Join Pedal Group
Generous salary package - Range from $110,000 to $130,000+ depending on experience and match to the selection criteria.
Flexibility - We believe excellent outcomes and results are more important than set hours
Be recognised and rewarded for your achievements – as well as monthly awards and events, our top 10% of high achievers fly off to an all-inclusive annual Global Gathering – 2023’s was in Whistler, Canada and this year’s was in Hakuba, Japan.
Enjoy unmatched career opportunities – we promote from within wherever possible, and our people have become Team Leaders, State Leaders, Product/Online/Marketing Specialists and even GMs of overseas countries.
Grow your skills and expertise – we have our own 7-program Leadership Academy and we offer $1000 pp per year for a self-development activity such as attending a wellness retreat or getting some personal mentoring.
Save money – we pay our people to ride to work, offer cost price on bike products and discount prices on travel products (through our shareholder Flight Centre), plus we offer other extras like a paid parental leave package and free counselling services.
Grow your wealth – buy in or be allocated reward shares as part of our Employee Share Scheme which started at 99c per share and is now worth $5 per share. Our goal is for employees to own over 54% of the company by 2027.
Give back to the community – we donate 1% of our total wage bill to the charity of our people’s choice. Past recipients include RSPCA, Beyond Blue and the Children’s Cancer Institute.
Do good to the planet - we are committed to reducing our social and environmental impact and became B-Corp certified in Dec 2023. eg 75% of our shops are now solar-powered, all of our packaging is 100% recyclable and our used bike tyres are re-purposed for the surface of kid’s playgrounds.
About Us
Pedal Group is the parent company of 99 Bikes and Advance Traders and is Australia’s largest bicycle company. Backed by major investor Flight Centre in 2008, we now have over 800 employee shareholders. Pedal Group operates 70+ bicycle retail stores, two wholesale distribution businesses, and a commercial property business. Originally from Brisbane, we now serve cyclists across Australia, New Zealand, and the United Kingdom.
Our portfolio of Brands includes international major cycling brands including Merida Bikes, Cube Bikes, Met Helmets & our own brand Pedal Bikes.
Your Role
As the Brand Marketing Manager, you will be responsible for increasing brand salience and growth in awareness of our exclusively distributed bicycle & accessory brands. This will be achieved through strategic planning, multi-channel marketing campaigns, and effective budget management. Your expertise will ensure cohesive brand communication across digital, social, print, and event platforms.
What You’ll Do
Be empowered to autonomously develop and execute strategic marketing plans for our major distributed brands - Merida, Cube, Pedal and Met.
Have the flexibility to create and manage the brand marketing campaign calendar.
Plan and optimize multi-channel campaigns for maximum impact.
Get curious to analyze key metrics and adjust strategies accordingly.
Lead cross-functional collaboration between internal teams and external partners.
Manage the Brand Marketing P&L to maximize ROI.
Stay ahead of industry trends and marketing innovations.
Be a Leader and mentor of a Marketing Executive.
What You’ll Bring
Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree a plus).
Experience in brand marketing with a proven track record of high-ROI campaigns.
Experience managing cross-functional teams, external agencies and stakeholders.
Proven leadership skills with the ability to inspire and guide teams.
Strong strategic and analytical mindset.
Excellent communication and interpersonal skills.
Proficiency in marketing tools (Google Analytics, Meta Business Suite, Website CMS etc.).
Ability to manage multiple projects in a fast-paced environment.
Creative and results-driven approach to marketing.
Your Impact
Your success will be measured by brand sales, media exposure, website engagement, social media growth, and stakeholder satisfaction.
If you thrive in a dynamic environment and are ready to elevate Pedal Group’s brands to new heights, we want to hear from you!
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