Campaign Manager - Brisbane

99 BIKES

Why Join Our Team

• Generous salary package – Range from $90,000 to $100,000 depending on experience 

• Flexibility – We believe excellent outcomes and results are more important than set hours

• Be recognised & rewarded for achievements –Top performing 10-20% fly to all-expenses-paid mega-conference “Global Gathering” in places like Japan, Canada, New Zealand or Bali!

• Ultimate Perks – Get paid to ride to work + score cost-price prices!

• Grow Your Wealth –Own a piece of the pie! Annual free gift shares + opportunity to buy into our booming Employee Share Scheme. Our Employee Share Scheme which started at 99c per share, now worth $6 per share. Current and ex-employees own over 24% of our company, with this number growing every year.

• Unmatched career growth opportunities – We promote from within and our teams have progressed to Team Leaders, State Leaders, Product/Online/Marketing Specialists and General Managers!

• $1,000 Personal Development Fund –Cash for your personal growth, plus our access to our internal 7-step Leadership Academy.

• Relocate Globally – Chase an endless summer with UK/NZ transfer programs. 

• Earning to Give Program – We donate 1% of our wage bill to team-selected charities —over $3.2M gifted so far!

• Certified B Corp – We balance profit with purpose, doing good for people and the planet.

About The Role

We’re looking for an experienced and well-rounded marketer to join our growing 99 Bikes Marketing team. You’ll report to the Head of Marketing and play a key role in the planning and execution of our integrated marketing campaigns for the Australia and New Zealand markets. This role is highly dynamic, hands-on and requires a passionate individual to drive sales and engagement with our existing Club 99 members and future customer base. 

Key Responsibilities

• Execute 99 Bikes’ integrated marketing campaigns across Australia and New Zealand

• Work with the Head of Marketing to develop and maintain the annual marketing calendar 

• Create post-campaign reports with actionable insights to improve future campaign performance

• Work closely with internal and external stakeholders

• Create communication plans to support campaigns with our store network and key stakeholders

• Ensure the accurate and timely production of all campaign materials, including EDMs, print, website content, social media, digital assets, and POS materials.

• Brief campaign requirements to designers, digital marketing, ecommerce, organic social media and our media agency 

• Lead meetings for campaign planning, debriefs, and ongoing work-in-progress updates to ensure alignment and efficiency across teams

• Monitor and manage campaign expenses to ensure they stay within budget

 

About you

We believe in hiring for cultural contribution, and nurturing for skills development; however, there are some things we need from you to be successful in this role:

• Degree in Marketing/Business (or similar) or relevant industry experience

• 3+ years of marketing experience. A retail background is highly regarded.

• Detail-oriented and proactive with a proven ability to manage priorities to meet tight deadlines

• Proven track record of working autonomously with the ability to lead the execution of large integrated marketing campaigns across multiple teams

• Experience using all social media platforms – Facebook, Instagram, YouTube, TikTok

• Excellent verbal and written communication skills are essential for success in this role with a strong ability to influence others and communicate with multiple stakeholders

• Proven ability to translate complex campaign metrics into clear, actionable insights that directly influence future marketing tactics and drive measurable sales growth

• A keen eye for detail 

• Capable of rapidly adopting new processes and systems 

• An amazing can-do attitude in line with the 99 Bikes philosophies

• Experience working with the following:

  • Email Marketing Software e.g. Dotdigital, Klayivo, etc

  • Meta Ads Manager

  • Project management platforms e.g Asana, Monday, Jira, etc

  • Website CMS platforms e.g Shopify

  • Google Analytics and other business insights platforms

  • Adobe Creative Suite, preferred but not essential 

About 99 Bikes / Pedal Group 

Launched in 2007 from a tiny Brisbane shop that could only fit 99 bikes, we’ve exploded into Australia’s largest bicycle retailer, now spanning across Australia, New Zealand, and the UK as part of the Pedal Group. With over 2 million loyal Club 99 Members, the 99 Bikes mission is simple: to be The World’s Most Approachable Bike Shops. In addition to our retail stores, Pedal Group also owns Advance Traders, a bicycle distributor selling popular brands to independent bike shops such as Merida, Cube and Pedal, plus many more. Together we form the Pedal Group and this integration has underpinned our growth and given our people much greater career opportunities across the group. We have always been about living our purpose of enriching mind, body, earth or soul with the freedom of riding and focused on balancing purpose with profit.

Why We’re Different:

• We Build Business Around People: We promote from within relentlessly. Whether it's moving a star performer to a new city or helping a bike builder rise to GM of our UK operations, your growth is our priority.

• Profit Meets Purpose: As a proud Certified B Corp, we balance business with doing good. We've donated over $3.2M to employee-chosen charities, power 70% of our shops with solar, and even pay our team to ride to work.