Campaigns manager - Brisbane

99 BIKES

Generous Salary Package – $80,000 to $100,000 depending on experience and match to the selection criteria.

Flexibility – We believe excellent outcomes and results are more important than set hours

Be recognised and rewarded for your achievements – As well as monthly awards and events, our top 10% of high achievers fly off to an all-inclusive annual Global Gathering – 2023’s was in Whistler, Canada and this year’s was in Hakuba, Japan.  

Enjoy unmatched career opportunities – we promote from within wherever possible, and our people have become Team Leaders, State Leaders, Product/Online/Marketing Specialists and even GMs of overseas countries.

Grow your skills and expertise – we have our own 7-program Leadership Academy and we offer $1000 per person per year for a self-development activity such as attending a wellness retreat or getting some personal mentoring.

Save money – we pay our people to ride to work, offer cost price on bike products and discount prices on travel products (through our shareholder Flight Centre), plus we offer other extras like a paid parental leave package and free counselling services. 

Work overseas – we have shops in Australia, New Zealand and the UK. We support short and long-term relocation opportunities via initiatives such as our Peak-to-Peak Program between Australia and the UK, which offers participants an endless summer.

Grow your wealth – buy in or be allocated reward shares as part of our Employee Share Scheme which started at 99c per share and is now worth $5 per share. 

Give back to the community – we donate 1% of our total wage bill to the charity of our people’s choice. Past recipients include RSPCA, Beyond Blue and the Children’s Cancer Institute. 

Do good to the planet – we are committed to reducing our social and environmental impact and became B-Corp certified in December 2023

About Us

99 Bikes opened the doors of its first tiny 170m2 shop in Milton, Brisbane in May 2007, a shop so small that we could only fit 99 bikes into the store. From that humble beginning, we have grown to become the largest bicycle retailer in Australia and now have over 600 people and over 70 retail stores in the UK, New Zealand and Australia. In the last 12 months we sold over 180,000 bikes and we have a loyal customer base of over 1.6 million Club 99 Members in Australia, part of our vision to be ‘The World’s Most Approachable Bike Shops’. The 99bikes.com.au and 99bikes.co.nz websites receive over 1 million website sessions per month, offering home delivery and click and collect services, speaking to the incredible customer experience we provide on a huge range of great value products. Best Employer multi-award winner and global retail giant Flight Centre is a major shareholder of our company, giving us access to shared resources and enabling us to fast-track our growth.

In addition to 99 Bikes, our Group owns Advance Traders, a bicycle distributor importing popular brands such as Merida, BMC, MET plus many more. Together we form the Pedal Group and this integration has underpinned our growth and given our people much greater career opportunities. 

For instance, someone who started as a bike builder in a shop went on to become GM of our UK operation. Another of our Melbourne high achievers wanted to move to Canberra so we opened our first store there and she is now ACT State Leader of three shops. We build our business around our people, promote from within wherever possible, and have numerous training pathways to help them achieve their potential.

We are also very committed to balancing purpose with profit. Since 2017 we have donated the value of 1 % of our annual wage bill to charities chosen by our employees, including the RSPCA, Beyond Blue and the Children’s Cancer Institute. We pay our people to ride to work to help them stay healthy and more than 75% of our employees use this initiative. We also supply free electric bikes and mechanical support to our Green Team, who are members of the public who help us promote cycling as a healthy lifestyle. 

After a long company-wide journey of continuous improvement, we are finally B-Corp certified, with three-quarters of our shops now solar-powered, the majority of our packaging is recyclable and our used bike tyres are re-purposed for the surface of kids playgrounds. See more here: https://www.99bikes.com.au/b-corp

About The Role

We’re looking for an experienced and well-rounded marketer to join our growing 99 Bikes Marketing team. You’ll report to the Head of Marketing and play a key role in the planning and execution of our integrated marketing campaigns for the Australia and New Zealand markets. This role is highly dynamic, hands-on and requires a passionate individual to drive sales and engagement with our existing Club 99 members and future customer base. 

✅ Plan and executive 99 Bikes’ integrated marketing campaigns across Australia and New Zealand

✅ Develop and maintain the annual marketing calendar 

✅ Coordinate cooperative promotions for our valued suppliers, in collaboration with the product team

✅ Create post-campaign reports with actionable insights to improve future campaign performance

✅ Work closely with internal and external stakeholders

✅ Create communication plans to support campaigns with our store network and key stakeholders

✅ Ensure the accurate and timely production of all campaign materials, including EDMs, print, website content, social media, digital assets, and POS materials.

✅ Brief campaign requirements to designers, digital marketing, ecommerce, and our media agency 

✅ Lead meetings for campaign planning, debriefs, and ongoing work-in-progress updates to ensure alignment and efficiency across teams

✅ Monitor and manage campaign expenses to ensure they stay within budget

About You

We believe in hiring for cultural contribution, and nurturing for skills development; however, there are some things we need from you to be successful in this role:

✅  Degree in Marketing/Business (or similar) or relevant industry experience

✅  5+ years of marketing experience. A retail background is highly regarded.

✅  Detail-oriented and proactive with a proven ability to manage priorities to meet tight deadlines

✅  Proven track record of working autonomously with the ability to lead large integrated marketing campaigns across multiple teams

✅  Experience using all social media platforms – Facebook, Instagram, YouTube, TikTok

✅  Excellent verbal and written communication skills are essential for success in this role with a strong ability to influence others and communicate with multiple stakeholders

✅  Ability to think creatively and outside the box

✅  A keen eye for detail 

✅  Capable of rapidly adopting new processes and systems 

✅  An amazing can-do attitude in line with the 99 Bikes philosophies

✅  Experience working with the following:

• Email Marketing Software e.g Emarsys, Klaviyo, Salesforce etc

• Meta Ads Manager

• Project management platforms e.g Asana, Monday, Jira etc

• Website CMS platforms e.g Magento, Shopify

• Google Analytics and other business insights platforms

• Adobe Creative Suite, preferred but not essential