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  • pbourke2

Digital marketing coordinator - Melbourne


This is a great opportunity to join Sheppard Cycles – a market leader in the Australasian bicycle industry. Within the market, Sheppard Cycles represents many leading brands including Scott, Avanti, Malvern Star, Raleigh, Syncros, Giro, Mucoff and Cateye, as well as the National Retail network - My Ride.

We are looking for a passionate bike person to help us elevate our social media and content strategy across the brands mentioned above for Australia & New Zealand. You’ll be working as part of a high-performing marketing & graphics team of 5 in Australia and 1 in New Zealand. The role is based at our Melbourne head office in Mulgrave.

Key Responsibilities:

  • Manage & schedule social media posts across seven social media accounts.

  • Produce a weekly social media calendar for My Ride Australia & New Zealand stores.

  • Community management across all social media accounts.

  • Manage & assist with content production i.e. photoshoots, reels, and video production for all social channels.

  • Liaising with our product team to ensure new products, and promotions are scheduled.

  • Ensure our content portals (Image Relay & Celum) are kept up-to-date & relevant.

  • Providing general marketing support to Sheppard Cycles' Dealer Network.

  • Review analytics and create reports on key metrics.

  • Monitor social media channels for industry trends.

Qualifications / Skills:

  • Bachelor’s degree in marketing or a related field.

  • 1-3 years experience with B2C social media marketing or content development.

  • Passion for cycling and social media and proficiency using Facebook Business Manager.

  • Experience with Adobe Creative Cloud (Photoshop, Premier Pro) to edit photos/video/reel creation for social media channels.

  • Strong copywriting skills.

Please get in touch if you are interested in applying or hearing more about this opportunity.

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