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  • pbourke2

Digital Producer - Melbourne


More than a sport.

Our ambition is to be a global leader in cycling, respected for our positive impact on and off the bike. We are here to ensure that current and future generations experience both the simple joy of riding a bike, and the opportunity to reach their full potential.

AusCycling is the nation’s peak riding and cycling body, representing more than 5 million Australians who ride bikes. Formed in 2020 from 19 state, territory, and national bodies, AusCycling is responsible for programs, projects and initiatives that encompass BMX, Track, Mountain Bike, Road, Para and recreational.

We help school kids learn to ride, we stage more than 500 events each year, we nurture clubs and create pathways, and we are responsible for the training, welfare, and performance of Australia’s Olympic, Commonwealth Games and World Tour athletes.

AusCycling is committed to diversity and inclusion, to integrity and clean sport, to building communities and to achieving excellence in the right way.

Team Purpose

AusCycling’s Commercial & Marketing pillar has been established to diversify the revenue base of AusCycling by leveraging the sport’s key brand assets.

Working across the organization, the Commercial team oversees brand and marketing, and drives the sponsorship, philanthropic and licensing functions of the business.

Position Purpose

The Digital Producer is responsible for maintaining and monitoring the AusCycling website, with a view to driving business outcomes, protecting the AusCycling brand and growing positive sentiment towards AusCycling.


  • Manage the day-to-day authoring of content updates through [CMS] using existing templates and components.

  • Continually monitor, review, and optimise the website for content management, information architecture and search engine optimization.

  • Collaborate with the Commercial and Media teams to produce microsites for AusCycling and UCI events, AusBike, ARA Australian Cycling Team and other relevant properties, with a focus on driving key marketing objectives.

  • Elevate the website’s user experience through strategic improvements informed by A/B testing and heat mapping, focusing on usability metrics.

  • In collaboration with the Head of Marketing and Brand, develop and oversee a briefing process for website update requests.

  • Champion the AusCycling brand guidelines to ensure professional and consistent branding and tone of voice across AusCycling website.

  • Reporting against identified website KPIs through GA4.

Key Performance Indicators

  • Consistently uphold AusCycling’s organisational values;

  • Deliver quality and timely marketing activity within budget, and continually adjust to meet performance targets;

  • Meet individual KPIs developed and reviewed annually as part of the Performance Review process.

Qualifications, Skills, Knowledge and Experience

  • Tertiary qualifications in marketing, communications, business or related field or demonstrated relevant equivalent professional experience in a similar role

  • Proven experience as a Digital/Web/Content Producer;

  • Knowledge of the sporting landscape, with a passion for sport and events;

  • Track record of successfully collaborating across multiple stakeholders and effective management of stakeholder relationships;

  • Understanding of UI and UX principles;

  • Exceptional organisational and time management skills, demonstrating the ability to prioritise tasks, meet deadlines and maintain meticulous attention to detail;

  • Demonstrated problem-solving skills, including the ability to identify and resolve critical issues;

  • Strong communication skills with the ability and confidence to present information across all levels of the organization;

  • Strong analytical skills and the ability to interpret website metrics and data to drive decision-making;

  • Strong proficiency in content management systems (CMS) – even better if it’s with Payload.

Highly Desirable

  • Familiarity with GA4 and Google Tag Manager;

  • Experience writing and/or editing copy for search engine optimisation.

Trademark Behaviours

Stronger Together

Unity is our most powerful force for change.  Everyone at AusCycling is a teammate and we support each other, listen to each other, and have each other’s backs. Our different skills and personalities are key assets, but we will only unlock them if we listen with respect and compassion and value each other’s contributions regardless of pillar, discipline, or seniority.

Win Well

Results come and go, but the legacy we leave is forever. We pursue our goals with fierce determination, but never to the point where we betray our personal or professional principles and values, and never at the expense of our athletes and our staff. We commit to the holistic development of our athletes and our staff, recognising wellbeing as the foundation of sustainable success. We celebrate with passion and humility. We lose and we learn. We’re accountable to ourselves and to those around us. We commit to Win Well – our success is richer when earned in the right way.

People First

AusCycling is a safe, supportive organisation where individuals are given the respect, attention, and tools to grow in their roles and as people. We

celebrate our wins and regard mistakes as a chance to learn, rather than blame. We see the whole person and understand the vital connection between work, family, friends, and time to recharge.  When we eventually leave AusCycling, we will be better professionals and better people.

Be Bold

We have a rare opportunity to create a new and exciting path for cycling and riding in Australia. We are brave enough to question and disrupt, we take risks and welcome a variety of views and styles. We respect our history and honour those who built our foundations, but we will not be bound by our past or traditional ways. We create space and opportunities to realise a new ambition, a new culture and a new way of doing things.

Child Safeguarding Statement

AusCycling has a zero-tolerance policy to child abuse and neglect in any form. We are committed to safeguarding and promoting the welfare of Children in Cycling by providing a safe and inclusive environment and by ensuring that everyone involved in Cycling is educated and informed of their responsibilities to protect and look after Children. 

All Children have the right to feel safe and protected from all forms of abuse, harm, and neglect. Children have the right to take part in sport in a safe, positive, and enjoyable environment. AusCycling aims to create and maintain an inclusive, child-safe environment that is understood, endorsed, implemented, and adhered to by everyone involved in Cycling.

AusCycling’s policies and practices promote the safety and wellbeing of children and establish an effective, consistent approach to prevent, respond to and encourage the reporting of allegations of child abuse and harm. We understand our legal and moral obligations to treat any child safety concerns seriously. We report any allegations and wellbeing concerns to authorities. We are committed to the cultural safety of all children and young people.

Mandatory Requirements

  • Working with Children’s Check clearance from the relevant authority;

  • Satisfactory Police Check (in the absolute discretion of the Company); and

  • Satisfactory No Doping Declaration (in the absolute discretion of the Company).

AusCycling Statement

At AusCycling, we embrace our people as one of our greatest strengths. Our ambition is to “unlock the potential of every body”. We believe in the inherent value of every individual, regardless of their background, identity, life experiences, or ability, and are committed to creating inclusive environments that celebrate differences and where everyone experiences a sense of belonging. We believe that fostering environments of respect, empathy, and kindness is essential for growth, and that connection to each other, to community and to our country, creates a stronger, richer and more united sport. Together, we create a culture where everyone can thrive and contribute to our shared success.

Our dedication to honouring the land and respecting the people of this country is at the core of our values. Reinforcing two of our key trademarks, Unite and Empower, and Stronger Together, Aboriginal and Torres Strait Islander people and culture belong at the heart of our environments and practice. AusCycling recognises that every time a member of our community gets on a bike, they are riding on the lands of First Nations people. We acknowledge the Traditional Custodians of Country and their ongoing connection to the land on which we live, ride and work. We pay our respects to their culture and to Elders past and present and acknowledge the value that First Nations people make to Australian sport and society.

AusCycling values and strives to deliver an inclusive and diverse workforce, representative of the communities we work within. We welcome and encourage applications from all people who have an interest to work with us, and who can make a positive and new contribution to our team.


Please note, the location of this role is flexible.

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