Marketing coordinator - Melbourne
We’re looking for a Marketing Coordinator!
Are you a marketing guru who wants to see more Australians ride a bike?
Are you as comfortable working behind the desk as you are out in public meeting people?
Do you want to make Australian communities healthier and more sustainable?
Bicycle Network believes that physical activity & sustainable transport is vital for a happy, healthy community – that’s why we make it easier for everyone to ride a bike. We support and service the needs of nearly 50,000 members, thousands of event participants and the general bike riding community across Australia.
As the Marketing Coordinator, you’ll be driving sales and registrations for our events, products and services via marketing campaigns, digital marketing, content development, promotions and thorough market research.
We’re looking for a progressive thinker, someone who’s always striving to improve and try new things to stay ahead of the pack. In this role, you’ll be playing a big part on our events to understand the needs and motivations of bike riders. You’ll also work with the wider Bicycle Network team to move towards a happier, healthier and more sustainable community.
This is full-time role based in Melbourne.
Responsibilities of the Marketing Coordinator
The key areas of responsibility of this position are:
plan, develop and deliver marketing campaigns for Bicycle Network’s events, membership, products, programs and services
grow brand presence and increase engagement across Bicycle Network’s owned media channels
produce digital marketing content to engage users across all channels
monitor and run Bicycle Network social media accounts
plan, execute and measure EDM campaigns to drive sales and continuously build on email performance
manage and enhance website content across all Bicycle Network brands to attract and improve the end-to-end user experience
execute social media advertising and PPC campaigns with regular optimization. Identify innovative ways to increase engagement
identify opportunities for cross promotion and foster positive working relationships with like-minded brands
anything else that comes up (hey we’re an adaptable organisation that helps each other, so we can’t be constrained by what’s on this piece of paper).
The key ingredients
Here are some things you’ll need to have or develop to succeed in this role:
a superb eye for detail and enthusiasm to get things done
experience building and sending EDMs and segmenting data
knowledge of SEO best practice and the ability to maintain and enhance our website content (WordPress)
knowledge of digital marketing
a level head when juggling competing priorities
be a team player who is resilient, adaptable and unflappable
exceptional communication skills with an ability to influence and inspire
commitment to tackle any challenge and passionately pursue our purpose
ability to think creatively and outside of the box
Bicycle Network is committed to ensuring our team represents the diversity of our community. Women, Indigenous people, people with disability, young people and people from culturally and linguistically diverse backgrounds are encouraged to apply.
If this all sounds like you, send through your resume and cover letter to email@example.com [link removed].