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Media sales manager

BICYCLE LANE PTY LTD


Although we’re required by Seek to give a location (we’re based in Wollongong), the successful applicant can be based anywhere in Australia.

This is a unique opportunity for you to do something deeply satisfying and worthwhile, if you share our perspectives in relation to sustainable transport, social equity and liveable communities.

This is a part time (approx. 20 hours per week), work from home role.

You’d be joining a small, highly-skilled and experienced team led by an unashamedly idealistic co-founder.

We’re currently four part time team members plus a couple of regular contributors.

We produce two websites / newsletters / yearbooks and a major annual conference. We’re primarily a B2B media company. You can find detailed background information on all of these activities at the bottom of this advertisement.

We’re based in Wollongong NSW, but our market is nationwide and international. Our team all work from home. Three live in Wollongong and one lives in a distant rural location. We’re a family friendly employer. All of our team are raising children and we offer flexible working hours to accommodate school hours and family needs as required.

As the Media Sales Manager, you’ll be responsible for managing our strong ongoing relationships with our customers, most of whom are the founders / owners or marketing managers of importing / wholesaling or manufacturing businesses, plus some retail businesses, government and other entities. Some of these relationships stretch back over 30 years and the vast majority of our sales are repeat business from a relatively small, targeted group. Therefore our Media Sales Manager role is about as far removed from ‘foot in the door / high pressure sales’ as you can get. It’s all about maintaining our credibility and giving the best possible service to our valued customers.

We’re a family owned company with 33 years’ experience in our niche. For much of that time we’ve been the only player in our market, so we have no direct competitors and we do not offer discounts.

This opportunity has arisen because our current excellent Media Sales Manager is leaving due to family reasons. He has kindly offered to stay on to train the successful applicant and ensure a smooth transition.

Duty Statement

  1. Sell advertising space, product and company features etc for:

  2. The Latz Report, (newsletter, website and yearbook)

  3. Micromobility Report, (newsletter, website and yearbook)


  1. Sell sponsorship packages for the 2023 Micromobility Conference.

3. Maintain and update current and potential client information in Pipedrive.

4. Maintain the booking control advertising inventory spreadsheet.

5. Liaise with the Admin Manager who is responsible for administrative matters relating to ad sales including invoicing, stopping sales to clients who fall behind with paying their account, specific artwork requests etc.

6. Have input into the format and nature of website upgrades, editorial content, advertising pricing and packages in order to maximise sales potential.

7. Any other duties as directed by the business owner.

Selection Criteria

Essential

  1. A proven track record in sales. (Ideally more long-term, B2B relationships.)

  2. Excellent communication skills both via phone, video call and written.

  3. Good IT skills including the ability to maintain our CRM (customer relationship management) database and the ability to compile and send sales EDM’s (electronic direct mail).

  4. Self-discipline to work from home without direct supervision but still be able to meet targets and deadlines.

  5. Having a fully set up home office, with a computer and fast, reliable internet connection.

Desirable

  1. A personal interest or past work experience in some aspect of one or more of these areas: any form of cycling, micromobility, mobility for people with a disability.

Conditions of Employment

Anticipated working hours: 20 hours per week.

Hours and days flexible, but ideally working within business hours, with a preference for the hours to be spread across at least three days, preferably four.

Working from home.

No sales travel required. Need to attend the annual Micromobility Conference which will run over two days in Sydney from 24th – 25th November 2023 for which all travel and accommodation expenses will be paid for.

Reimbursement of office expenses such as stationery, phone etc upon forwarding invoice to Admin Manager.

Sales commission paid monthly within 14 days of end of month. Commission is paid on the amount invoiced for the previous month.

Commission rate of 20% of all sales, regardless of whether they have been directly sold by the Media Sales Manager or via other means. Commission is payable on the sales component only, not on any additional graphic artwork expense that may be invoiced to an advertiser.

Bonus of 5% of all sales if agreed monthly targets are exceeded.

The Admin Manager will send the Media Sales Manager a recipient generated tax invoice within 14 days of the end of the month, along with the commission payment. Any errors, discrepancies or adjustments will be made in conjunction with the following month’s payment.

The Media Sales Manager is a contractor, not an employee, therefore no annual leave, superannuation, sick leave or workers compensation insurance is payable.

We take a four week break from publishing newsletters over the Christmas / summer holiday period so that all our team can take a holiday.

If any advertiser invoices exceed 60 days overdue, Media Sales Manager has the option of chasing these debts for up to a further 30 days. If still not paid, that sales value would be deducted from the current month’s sales total.

If any mistake is made with fulfilment of any advertising booking that requires a free ad or free make-up, the Media Sales Manager’s commission will not be reduced, unless that mistake is the direct and sole fault of the Advertising Sales Manager.

Either party may terminate the agreement by giving 30 days’ notice in writing.

The Media Sales Manager will continue to receive commission on a monthly basis at time of invoice for up to 12 months after termination of the agreement until all contracts that were sold by the Media Sales Manager were fulfilled.

Important Notice

This role will not commence immediately. We won't be finalising selection before February 2023, after we return from Christmas holidays.

If this position interests you, then please send both your CV and a separate letter of application, in which you address how you meet each Selection Criteria, in the order that they appear above, using the same numbered paragraphs.

This is a test to see how well you can read and follow instructions.

If you don’t follow this instruction, then your application will be discarded.

Background Information

Micromobility Conference & Expo

This is a major new event that was launched in 2022, initially held at Royal Randwick Racecourse in Sydney. The inaugural event was extremely successful, receiving rave reviews from delegates and presenters.

We’re fully responsible for all aspects of the Micromobility Conference and we’re partnering with a specialist events company who will run the Micromobility Expo.

This was a two day event held on Friday 25th to Saturday 26th November. It included an awards dinner and various other ancillary events. It's a professional level conference in a blue chip venue, aimed at members of government, industry and the not for profit sector.

You can see more details at https://micromobilityconference.com/

Micromobility Report and Micromobility Report Yearbook

The Micromobility Report, www.micromobilityreport.com.au is Australia’s first and only specialist media focusing on this new, exciting and rapidly expanding field.

The Micromobility Report is written for a wide range of business leaders, all levels of government, academia and the general public. It’s aimed at an Australian readership, covering news and events not only Australia-wide but throughout the world. Its monthly page views have tripled during calendar year 2022.

Its current and planned future content is divided into four main areas:

All forms of micromobility products, also known as PMD’s (personal mobility devices). These include e-bikes, e-scooters, cargo bikes and more.

Mobility for people with a disability: including mobility scooters, electric wheelchairs and all related products and issues.

Infrastructure: including bike and scooter share systems, protected paths, policy and funding, mobility as a service and more.

Recreation: including rail trails, mountain bike trails and all other forms of cycle tourism.

The Micromobility Report Yearbook will be launched at the 2023 Micromobility Conference.

The Latz Report and The Latz Report Yearbook

The Latz Report, www.thelatzreport.com.au is Australia and New Zealand’s only bicycle trade newsletter and media service.

Co-founder, Phil Latz, has over 30 years of bicycle media experience, having co-founded Bicycling Australia in 1989 and built it into Australia's largest cycling media business, including a trade media division founded in 1996, before selling the business after 25 years’ ownership.

In 2018 Yaffa Media, who was the purchaser of the five titles that comprised the magazine component of the business, decided to close Bicycling Trade Magazine, which had been founded by Phil over two decades earlier. Having sold the Bicycling Trade masthead, Phil simply recommenced under his own name as ‘The Latz Report’, and later ‘The Latz Report Yearbook’. Both have been immediately successful, thanks to the goodwill and deep relationships generated with the target audience since 1989.

The Latz Report newsletter is sent via email to over 2,000 members of the bicycle trade throughout Australia and New Zealand, with much smaller readership across Asia, Europe and America. Subscribers include bicycle shops, wholesalers, manufacturers, cycle hire and tourism operators plus other related enterprises.

The Latz Report is 100% B2B (business to business) focused and is not marketed or distributed to the general public.

We predict that bicycles and related micro-mobility solutions will play an increasingly important role in helping to solve major issues including climate change, declining public health, traffic congestion, increasingly crowded cities and more.

The Latz Report recognises this critical role the bicycle industry has to play in delivering these solutions. It aims to accelerate these benefits by helping bicycle industry members to become more profitable through providing timely, relevant information and services.

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