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Product manager - Melbourne


About PSI Cycling

PSI Cycling is home to some of the most respected and innovative brands in the global cycling industry. We’re passionate about delivering exceptional products, elevating rider experiences, and partnering with retailers nationwide.

We’re looking for a dynamic Product Manager to champion the ABUS and Lezyne brands and drive their success in the Australian market.

The Opportunity

Reporting to the Head of Product, this is a high-impact role where you’ll take ownership of the ABUS and Lezyne brands, with scope to evolve the portfolio over time. You’ll be the brand ambassador, shaping product strategy, influencing go-to-market execution, and ensuring alignment with global brand direction.

This role is perfect for someone who loves blending analytics, product expertise, and commercial strategy, while staying connected to the cycling community.

What You’ll Do

As our Product Manager, you will have responsibilities in:

Brand Leadership

  • Own and represent your brands across PSI Cycling and the broader market.

  • Bring global brand strategy to life in Australia.

  • Work closely with Sales, Marketing and Customer Service teams to drive brand excellence.

  • Lead GTM communications, NPI presentations, catalogue creation and toolbox development.

 Planning & Forecasting

  • Analyse historical and market data to make informed decisions for your assigned brands.

  • Build and refine 12–24 month financial and inventory plans for your brand portfolio.

  • Align sales, margin and inventory targets with key stakeholders.

 Purchasing & Inventory

  • Build purchase plans and manage full purchasing cycles.

  • Maintain pricing, SKU creation, and accurate ERP data.

  • Monitor inventory health and drive sell-through strategies.

 Insights & Reporting

  • Deliver competitor analysis and market insights.

  • Contribute to quarterly marketing briefs for digital agencies.

 Engagement & Market Presence

  • Attend local and international trade shows.

  • Spend time in market engaging retailers and industry partners.

  • Provide technical advice and support when required.

What You Bring to the Role:

  • Experience as a Product Manager or similar role, cycling industry experience highly valued.

  • Strong analytical skills and the confidence to work with large data sets.

  • Knowledge of customer marketing analytics, segmentation, and product lifecycle.

  • Excellent communication skills and the ability to present to diverse audiences.

  • Strong time management and project coordination capability.

  • Tertiary qualifications in business, marketing, commerce, or related fields (preferred).

Why Join PSI Cycling?

  • Work with globally recognised cycling brands.

  • Collaborate with a passionate, high-performing team.

  • Mix strategic work with hands-on product and market engagement.

  • Opportunities for international travel and ongoing career growth.

Ready to Ride With Us?

If you’re excited to take ownership of iconic cycling brands and drive their impact across Australia, we’d love to hear from you.

Apply now with your resume and cover letter and help shape the next chapter of PSI Cycling.

Please note you must have full working rights in Australia for this role.

 
 
 

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