Sales rep - Melbourne

BIKESPORTZ

Do you have a passion for cycling and a talent for building strong B2B relationships? Are you excited by the opportunity to work with global premium cycling brands - right from our Melbourne Head Office?

At BikeSportz, we’re more than just a distributor - a family business, we’re Australia’s leading supplier of performance cycling parts, accessories, and nutrition. With over 35 years in the industry and a portfolio of 28 world-class brands, we are seeking a Sales Representative / Brand Promoter to join our internal team and play a critical role in client success, brand promotion, and sales performance.

About the Role

This is a hybrid internal sales and brand engagement role based at our Braeside head office. You will manage a defined portfolio of B2B retail accounts while also supporting brand activation through product training, merchandising, and event facilitation. This role suits someone who excels in a fast-paced, service-oriented sales environment, is highly organised, and brings a proactive and professional approach to client relationships and brand growth.

Key Responsibilities

Sales and Account Management

• Build and maintain strong relationships with cycling retailers via phone, email, and CRM platforms.

• Process and convert B2B sales orders while meeting monthly sales targets and KPIs.

• Promote new product releases, sales activations, and seasonal campaigns.

• Identify and pursue upselling and cross-selling opportunities tailored to client needs.

• Onboard new retailers, including system setup and initial product education.

• Monitor client activity and performance, identifying risks and reporting insights to management.

• Conduct biannual Dealer Program audits and support compliance efforts.

• Maintain accurate client data, including key contacts and account details.

Brand Promotion and Engagement

• Deliver in-store and head office product training to educate retail teams on brand value and product performance.

• Support retail merchandising initiatives to ensure strong visual presence and product representation in-store.

• Assist in planning and delivering key industry events, launches, and brand activations in collaboration with marketing and brand managers.

• Represent and promote the BikeSportz brand and our supplier brands as a trusted product expert.

About You

• Experienced in B2B account management or inside sales, ideally in wholesale, FMCG, cycling, or sporting goods.

• Highly organised, proactive, and capable of managing a diverse client base with professionalism.

• Comfortable using CRM systems and digital communication platforms.

• An excellent communicator with strong problem-solving and follow-up skills.

• Previous experience in retail support, product training, or merchandising is desirable.

• A genuine interest in the cycling or sports industry is beneficial, though not essential.

What We Offer

• Full-time, permanent position based at our head office in Braeside, Victoria.

• Competitive salary with achievable commission structure and superannuation.

• Staff discounts on leading cycling brands and products.

• Ongoing training, brand immersion, and career development opportunities.

• A dynamic, team-based work environment with passionate industry professionals.

How to Apply

If you're ready to combine your sales and customer relationship skills with a passion for premium sporting brands, we want to hear from you.

Please submit your CV and a brief cover letter to:Sheryl Cramerjobs@bikesportz.com.au