• pbourke2

Digital marketing manager - Sydney


Bicycles Online are looking for a Digital Marketing guru to take the reins of our acquisition department. As the leader of this function, you will be responsible for driving all marketing activities via planning, developing, implementing and maintaining the acquisition marketing strategy—all with the end goal of expanding Bicycles Online's customer base and increasing customer acquisition.

Founded in Australia at the beginning of 2011, we have expanded to create an international company that prides itself on customer satisfaction. Bicycles Online have fostered an inclusive culture where everyone can make a difference as we work together. We have a genuine focus on nurturing our team with perks like flexible work arrangements, generous staff discounts, a commitment to ongoing learning and internal career progression across our international footprint.

We have over 70 staff located in 6 countries, so saying we are a flexible work environment is an understatement. However, for this role, we would prefer a candidate based in Sydney for at least a couple of days each week. We only work from Monday to Friday so that we can ride bikes on the weekend!

What Will You Do?

As our Marketing Manager you will be accountable for Bicycles Online customer acquisition in Australia and the USA. The responsibilities of this role include:

  • Creating and managing customer acquisition and lead generation strategies within a variety of digital marketing channels, including paid acquisition, affiliate, email, socials and more

  • Establishing marketing goals and KPIs based on past performance and market analysis, forecast, trends and competitors

  • Financial planning and budgeting for the Digital Marketing function, driving maximum return on investment.

  • Providing timely and accurate reporting on key digital marketing and sales metrics with detailed analysis and tangible insights, creating detailed written reports and verbal presentations for monthly meetings

  • Managing a small team of marketing support staff attending to recruitment, onboarding and training of the marketing team as it expands

  • Managing relationships and outcomes with third-party creative, affiliate and SEM agencies.

  • Partnering with the Website Management Team to successfully execute on marketing campaigns

  • Developing procedures for improving the efficiency and effectiveness of the Digital Marketing function

  • Deploying successful marketing campaigns for lead generation and customer acquisition

  • Testing new marketing opportunities and promotions, adjusting marketing campaigns and strategies as needed in response to collected data and feedback

  • Approving and overseeing the creative development of promotional materials, advertisements, and other marketing-related projects

  • Oversee the design, build and maintenance of our social media presence

What You’ll Have

  • Minimum of 5 years experience within brand and digital marketing

  • Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields

  • Creative, can think outside the box, strong customer-centric mindset - you are always thinking about how our customers interact with the brand

  • Demonstrated ability to create and implement global brand strategy and build an e-commerce brand

  • Strong analytical skills, knowledge of website and digital marketing tools

  • Strong understanding of executing multi-channel campaigns

  • Experience leading teams

  • Strong copywriting and proofing skills

  • A passion for cycling is preferred but not required.

What will you get:

  • Flexible working conditions with an amazing peer group

  • Generous discounts on bike products and accessories

  • The opportunity for career progression with a fast growing international company

  • Good toast, ordinary coffee and a dog friendly office

How to apply?

If this sounds like you, there’s no better time to join a team already full of awesome humans.

Please send your resume and cover letter to by 4 June 2021

We appreciate how much effort is required to properly apply for a role. We commit to responding to all applicants with relevant skills and experience, but unfortunately will not be responding to candidates who do not meet the following criteria:

  • permanent working rights in Australia

  • 5+ years of experience in Digital Marketing, preferably in acquisitions

Thanks also to the agencies for your interest in this role, but we are confident that we've got the process and candidates covered.

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