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  • pbourke2

Digital Marketing Manager - Sydney

At BikesOnline, our mission and purpose of "Ride More, For Less" stems from our belief in the transformative potential of cycling to enhance both lives and the environment.

We are passionate cyclists who love inspiring others to ride more. We design our products, provide expert advice and support initiatives to encourage people from all walks of life to enjoy more cycling adventures. We are committed to delighting customers by sourcing and making quality products for less and providing a simplified and exceptional experience.

While Australian founded in 2011, we’re global in our approach and presence and have fostered a culture where everyone can make a difference. We have a genuine focus on nurturing our team with perks like flexible work arrangements, generous staff discounts, a commitment to ongoing learning and internal career progression across our international footprint.

While we have close to 80 staff located across Australia, Asia, United States and Europe. This role is based in our Frenchs Forest, Sydney headquarters. Our team here works from Monday to Friday so that we can ride bikes on the weekend!

What Will You Do?

The Digital Marketing Manager will be accountable for driving the digital acquisition strategy, tactics, planning and execution for our Australian and North American businesses.

The Digital Marketing Manager will use current marketing tools and strategies to lead integrated campaigns from concept to execution on time, within budget and with the customer at the centre of all processes and decisions. Reporting to the Head of Marketing, the key responsibilities will include but not limited to:

  • Creating and managing customer acquisition and lead generation strategies within a variety of digital marketing channels, including paid and organic acquisition, affiliates, socials, marketplaces and more

  • Establishing marketing goals and KPIs based on past performance and market analysis, forecast, trends and competitors

  • Financial planning and budgeting for the Digital Marketing function, driving maximum return on investment.

  • Providing timely and accurate reporting on key digital marketing and sales metrics with detailed analysis and tangible insights, creating detailed written reports and verbal presentations for monthly meetings

  • Managing a small team of marketing support staff attending to recruitment, onboarding and training of the marketing team as it expands

  • Managing relationships and outcomes with third-party creative, affiliate, SEO and SEM agencies.

  • Partnering with the Website Management and Product Team’s to successfully execute on marketing campaigns

  • Developing procedures for improving the efficiency and effectiveness of the Digital Marketing function

  • Deploying successful marketing campaigns for lead generation and customer acquisition

  • Testing new marketing opportunities and promotions, adjusting marketing campaigns and strategies as needed in response to collected data and feedback

  • Approving and overseeing the creative development of promotional materials, advertisements, and other marketing-related projects

  • Other relevant duties as required


Our company values are integral to our culture and success. We expect that you embrace our core values, with behaviours and actions that:

  • Delight the Customer

  • Focus on the Process

  • Take responsibility

  • Learn Grow and Develop

  • One Team Together

What You’ll Have

  • A minimum of 5 years’ experience within digital marketing or related field, preferably in acquisition marketing

  • Bachelor's degree in Marketing, Business or related field

  • Creative, can think outside the box, strong customer-centric mindset - you are always thinking about how our customers interact with the brand

  • Demonstrated ability to create and implement a global brand strategy and build an e-Commerce brand

  • Strong analytical skills, knowledge of website and digital marketing tools to analyse SEO, SEM and Social performance

  • Strong understanding of executing multi-channel campaigns

  • Strong copywriting and proofing skills with a keen eye for detail

  • Understanding of working within an enterprise environment

  • Strong interpersonal skills, people management and time management

  • A passion for cycling is preferred but not required

Why You’ll Love Working Here

When you embark on your journey with BikesOnline, you’re not only joining a close-knit community, but contributing to a dynamic and rapidly expanding industry - sparking newfound creativity and innovation.

We both welcome and value employee perspectives, as inclusivity and collective contribution are the foundations of our culture.

If you’re passionate about bikes, that’s amazing! However, if not, our wealth of knowledge will allow you to absorb new skills.

From personal development to career opportunities - we invest in our people and culture, providing a safe, trustworthy, and flexible work environment.

We encourage you to be inquisitive, be yourself, and join the BikesOnline family!

How To Apply

If this sounds like you, there’s no better time to join a team already full of awesome humans. Please include a cover letter outlining your interest in BikesOnline and a resume with your application.

We appreciate how much effort is required to properly apply for a role. We commit to responding to all applicants with relevant skills and experience, but unfortunately will not be responding to candidates who do not meet the following criteria:

  • Permanent working rights in Australia

  • Bachelor's degree in Marketing, Business or related field

  • 5+ years of experience in Digital Marketing, preferably in acquisitions

  • Able to work from our Frenchs Forest office location for a minimum of 3 days per week

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