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Digital marketing specialist - Melbourne

REID CYCLES


Reid Cycles is Australia’s largest independent bicycle brand, operating a thriving online business and retail stores around the country.

A Melbourne-based family business with distribution into 30 countries around the world, Reid Cycles has grown rapidly over the past decade and is going from strength-to-strength.

Now is the perfect time to join this growing business, with plenty of opportunity for growth and advancement.

Online is critical for our continued success, and we need an experienced Digital Marketing Specialist to join our Marketing team on a permanent full-time basis to maintain and improve our Australian retail website, socials and EDMs.

Key responsibilities:

  • Management of our social channels – organic and paid campaigns across all the major platforms. You will own this part of our marketing mix and be required to analyse and report on the performance of these efforts.

  • Database management to capture data, segment customers and target our communications using Shopify Plus/Klaviyo flows.

  • Use marketing strategy, content plan and insights gained from online behaviours and stock availability to develop EDMs and drive success.

  • Source, organise and manage effective collaborations based on influencer marketing strategy.

  • Design attractive, on-brand content for use on all platforms including socials, EDMs, store posters, Google display ads, website, internal staff training materials etc.

  • Research, identify and recommend new digital marketing opportunities across existing and new channels, and then project manage these to delivery.

  • Understand and help continually improve the online customer journey. We are always open to new ideas!

The successful applicant will bring:

  • High degree of Shopify Plus skills.

  • Love of social media and a true interest in reaching people via this channel.

  • Strong Klaviyo skills (or similar) including setup and management of flows.

  • Experience with Facebook ads manager.

  • Previous use of CIN7 or other inventory management system highly regarded.

  • Strong understanding of retail principles and passion for driving sales.

  • Strong grasp of digital marketing fundamentals - SEO, paid search, email, data and analytics.

  • Ability to analyse, interpret and derive insights from data.

  • Strong attention to detail with a passion for delivering consistently high-quality outcomes.

  • Excellent written and verbal communication skills.

  • Love of bikes is not essential (it will grow on you).

What we can offer:

  • Great culture with work-from-home flexibility and modern office in Melbourne CBD (with after-trip facilities).

  • Training and development with opportunities for advancement.

  • Friendly and energetic team, open to ideas but all focused on building a successful business.

  • Competitive salary and a secure position in an established business.

  • Employee share plan so you can directly benefit as the business grows.

Thank you in advance for applying for this position, however only short-listed candidates will be contacted. Please note that no agency applications will be accepted at this time.

To apply for this role, please apply via SEEK with a resume and cover letter stating your salary expectation. This role is to begin ASAP, so interviews will begin as we identify suitable candidates.

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