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Brand manager - cube and pedal bike brands - Brisbane

Pedal Group, the parent company of 99 Bikes and Advance Traders, are seeking an enthusiastic, driven and highly self-motivated Brand Manager to join our Brisbane Support Office team. This isn’t just any Brand Manager role however - This is the Cube & Pedal Bikes Brand Manager position, responsible for growing the Cube & Pedal Bike brands within 99 Bikes and the Australian market. It’s also a leadership role, with the responsibility of our Pedal Bikes Product Developer. This full-time role will suit an ambitious individual who has a real passion for bicycles. 


  • At Pedal Group we believe in the strength of diversity.  We understand the value of including varying perspectives and strengths across our teams.  We are committed to hiring and promoting the right recruits and creating a culture that is safe and enjoyable for all walks of life regardless of age, culture, race, gender identity, sexual orientation, ethnicity or background.

  • Join a thriving industry and get more people riding bikes.

  • Work with smart, capable people who are motivated by results. We take our business seriously, but not ourselves.

  • Fun culture. A social and fun working environment with regular events where you can let your hair down.

  • Generous staff purchasing policy on all the products we sell.

  • Annual Employee Share Scheme Gift with options to purchase more.

  • $1000 Self Development allowance each year to boost our mental, physical or financial health.

  • We pay our employees to ride their bikes to work and offer generous purchasing options on products we sell.

  • Our “Earn to give” initiative. We are paid 1% on top of our annual salary and get to choose a charity to donate it to.



Cube Bicycles is a renowned German cycling brand, founded in 1993. Known for innovation and quality, it offers a wide range of bikes for various disciplines, including mountain, road, hybrid, and e-bikes. 99 Bikes has been the exclusive importer of Cube Bicycles since 2015, and forms an integral and growing part of 99 Bikes product portfolio. More here



Established in 2013 in Brisbane, Pedal bikes began with offering affordable recreational bikes. Today, our bikes continue to be dreamt up by a team of bike experts, all designed to ride great and look great. From cruiser bikes, kids bikes to electric bikes, we offer a wide range of bikes inclusive to all types of bike riding! More here



  • Sales, Margin & Brand Share growth to budget

  • Brand P&L Performance

  • Internal stakeholder (Stores) performance scoring



Key responsibilities of the role are, but not limited to, include;

  • Source, Present and Maintain a product range that assists in the growth and achievement of our brand sales, margin and share targets. This will include;

  • Gathering feedback from customers and front line staff

  • Meeting with 99 Bikes Category Managers to understand range opportunities

  • Working with our brand suppliers on the availability of range from our preferred assembly factories

  • Costing the product for market

  • Develop & execute on an end to end Brand Growth Plan working alongside our Category Team as well as Brand Marketing Team. This will include areas of;

  • Growing brand awareness leveraging the Brand’s positioning and strengths in market

  • Product, pricing and sourcing strategy

  • Front line education & training

  • Supply chain optimisation

  • Negotiating Supply Terms with Cube and Pedal assembly factories

  • Regular wholesale pricing review to ensure margin and sales maximisation.

  • Leadership of the Pedal Bikes Product Developer in order to bring to market high quality & commercial product. 

  • Product Image and Data sourcing for Logistics, Marketing, Category and Online teams.

  • Review all commercial invoicing & shipping documents for payment approval to ensure pricing is inline with agreed sales order confirmations. 



  • A proven track record of high achievements

  • An understanding and passion for bicycles

  • Excellent communicator both written and verbal. 

  • Can demonstrate commercial acumen - required for cost analysis and price setting

  • Ambitious – wants to drive this role forward and scale it up. 

  • High level of skill in Microsoft Office (Excel, Word, Powerpoint) and Google Suite Apps (Docs, Sheets, Forms). 




$90K-$130K+ Super (Based on experience & demonstrable ability against the Key Selection Criteria)



Please upload a document with the following information to the resume section: An up to date CV, a brief outline of how you meet the selection criteria and any other points that might help you be successful in the role. Applications close 23rd February 2024.

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